Benefits Vs Features Vs Advantages
It's Marketing and Sales 101. Focus on the benefits of your product/service and not on the features.
But do you know the difference?
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Aaron Posner
May 13, 20204 min read
Unnecessary Phrases You Shouldn't Use In Marketing Copy
There's no shortage of online blog lists advising you of what words and content to avoid using in your marketing copy.
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Aaron Posner
Apr 29, 20204 min read
What Are You REALLY Selling?
I made a big mistake during my first week as a professionally employed copywriter. But it taught me a lesson I'd never forget.
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Aaron Posner
Apr 20, 20202 min read
Understanding The ABC Of Marketing Messages
There are many ways of crafting a marketing message but the best diving off point is to start with the ABCs.
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